Advertising

Put your offer in front of the right people.

Digital advertising starts with a clear offer and a specific goal. Black Sheep plans and manages your campaigns, from audience selection to reviewing results, within a budget we agree on together.

Discuss your project

How your campaign comes together.

One project moves from left to right. Each stage prepares the next.

Example journey: attracting relevant quote requests.

Explore at your own pace

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01 · Objective

Define what makes an inquiry relevant.

We start with: Your offer, market and priorities.
What we do: We define the customers you want, the intended action and the budget. We also choose what to measure.
You get: An approved brief: objective, budget and success criteria.

Then → This brief guides audience selection.

Other machine views

01Objective
We define the customers you want, the intended action and the budget. We also choose what to measure.
You get : An approved brief: objective, budget and success criteria.
02Targeting
We define relevant locations, profiles or search intent, using the options available on each platform.
You get : Audiences to test and exclusions to limit wasted reach.
03Ads
We prepare messaging, visuals and formats. We check that the ad promise matches the landing page.
You get : Approved ad variants, ready to compare.
04Launch
We configure campaigns and tracking for meaningful actions, then launch on the selected channels. Spending is monitored.
You get : A live campaign and tracking for measurable inquiries.
05Improve
We review inquiry quality, cost where measurable and differences between variants. We decide what to test next.
You get : Clear adjustments to messaging, audiences, budget or the landing page.

Method illustration, without simulated results.

The offer

Structured campaigns, clear decisions

Strategy and setup

Define objectives, allocate the budget and configure the advertising accounts needed for your campaigns.

Audiences

Identify the people to reach based on your offer, your market and the options available on the selected platforms.

Ad creative

Prepare messages and visuals suited to your audiences and the formats in which the ads will run.

Campaign delivery

Launch campaigns on platforms relevant to your goals, within the agreed budget.

Measurement and optimization

Review the available results, test variations and adjust campaigns based on what we learn.

Our approach

Support from the first step onward.

Set the direction

We clarify your offer, objectives and the measures to track. Media spend and our fees are presented separately.

Prepare and launch

We configure accounts, prepare audiences and creative, then launch the campaigns once approved.

Measure and adjust

We review results at the agreed intervals and propose tests to guide campaign adjustments.

A few practical details.

What budget should we plan for a useful campaign?

We separate media spend, creative production and campaign management. The proposed budget depends on your objective, target market and the volume needed to assess early results. We favor a realistic scope rather than spreading a limited budget across several platforms.

How will you know whether advertising brings relevant inquiries?

We agree on what makes an inquiry relevant, then track measurable actions on the website. Your feedback on the inquiries and what happens afterward complements advertising data. This helps us assess contact quality rather than clicks alone, and adjust campaigns accordingly.

What do you check before launching ads?

We review the offer, messaging, audiences, accounts and measurement setup. We also examine the landing page and contact journey: a campaign cannot fix an unclear offer or a broken form. Creative needs and any website changes are scoped before launch.

The next step

Help your next customers find you.

Your offer deserves to reach the right people.

Discover, at no cost, how we can build an advertising strategy that raises your profile and attracts relevant inquiries.

Explore for free